The Summer Blockbuster Challenge – Recap!

As of today, the summer season (at least in the US) has officially drawn to a close. The tickets have been sold, the films have been watched, the reviews have been written, the popcorn has been eaten and unceremoniously distributed on the floors by moronic teenagers… and so on. Therefore, I think it’s high time I saw how I’ve done with my predictions as to which films would dominate the box offices over these last few months.

Let me reiterate the rules of the challenge, as described by the good folks over at Slashfilm. By the way, whenever they come out (hopefully in the following days) with their results and the details of the scoring system, I shall make a note of it to see how I stand in comparison to the ‘big guys’.

First of all, the challenger gets to choose 10 films released in the period between the first weekend of May and the first weekend of September (inclusive) and arrange them according to the predicted domestic box office revenue from highest to lowest. Additionally, the challenger gets to name 3 Dark Horse entries that will gain extra points in case they make it to the top 10. The challenger will then be scored based on the accuracy of his/her predictions.

iron-man-3-03

 

Because I didn’t quite know the exact scoring rules, which I hope to learn in the foreseeable future, for a time being I decided to come up with a scoring system of my own that would reflect the accuracy of predictions, so let me walk you through it.

Quite logically, I assume that the perfect score would be to predict the ten films in exact order, for which the challenger would be awarded a score of 100%. From there, it’s quite easy to notice that in this system, predicting each entrant awards the challenger a maximum of 10%, which can be broken down further with regard to the accuracy in predicting its spot in the top 10. I think that in order to best reflect the real accuracy, a given film should be awarded 10% score if its predicted place on the list matches perfectly. A penalty of subtracting 1% from an individual score would be enforced on a film, if its predicted spot in the top ten differs by one from the actual result. For example, if the challenger predicted “Iron Man 3” to come up on top, which it did in reality, then no penalty would be awarded. But if he predicted this film to come up fifth, then 5% would be subtracted from the individual score. The Dark Horse entrant showing up in the top ten grants 5% score regardless of its positioning in the bracket. The sum of individual scores then gives the total score as a percentage.

Regardless of the actual rules of the Slashfilm challenge, I believe that this particular system doesn’t have any major flaws, as it awards accuracy and punishes its lack the most in its extremes. I think naming the top contenders is the easiest; therefore mistakes in that region should be punished most severely. The same goes for the bottom of the bracket.

summer1

Above you can see what I came up with based on a quick analysis of the past top grossing summer films based on the release date, direct competition during release weekends and current trends in movie-going (left-hand column) against the harsh reality of the US summer box office results. Right of the bat, you can spot that I did a particularly terrible job at actually predicting the top 10, because as many as four films that I predicted never made it near the top. Plus, my personal Dark Horses (“White House Down”, “After Earth”, and “The Lone Ranger”) turned out to be the biggest bombs of the entire summer. How unlucky is that?

I also failed to listen to reason when I hoped “Man of Steel” would win the whole summer and show “Iron Man 3” where to go, which it didn’t. As predicted, though, I managed to pick the two animations that got to the top 10, but messed it up when it comes to the order and seriously underestimated the hype machine of the minions from “Despicable Me 2”. In other news, I failed to recognize the potentials of “World War Z” (which I thought would tank like the Titanic) and “The Great Gatsby”. “The Heat” and “The Conjuring” got me by complete surprise, because never in my life would I have thought that Sandra Bullock would stand a chance against a franchise like “The Hangover” (which under-performed severely). Plus, a horror film in the bracket? Nobody knew…

As a result, the collective penalties amounted to 53% which gave me a shameful score of 47%. Seriously, I need to work on my foretelling skills, because this is a joke. I know I might have included some titles in my list that were more like good wishes than actual cold calculations, but I didn’t think a film like “Pacific Rim” would bomb in the US. Well, I can only give myself a pat on the back for good effort and better luck next year.

summer2

But wait, there’s more… Since I have already begun writing up the summer season for a proper analysis (and I will roll it out some time this week) I could put my predictions against the worldwide box office results to see how I did on the global market. Granted, I might not know the American trends all that well, because I don’t live there, so what the hell…

Well, it’s not that bad! I was actually pleasantly surprised to note that I managed to get 9 out of 10 films, which is already an achievement. Plus, I got one film – “Wolverine” that I ironically refused to see – perfectly on the nose. Still, I vastly overestimated “Man of Steel”, and apart from a slight miscalculation on “Despicable Me 2” and “Fast and Furious 6” (I’m baffled as to why this film was so popular), I did quite respectably. And one more thing – taking into account the foreign markets, my personal favorite “Pacific Rim” landed finally in the top 10, as if to please me in some way.

In the end, I scored 64% against the global top 10 this summer, a score that might not look impressive, but it’s nothing to sniff at. Still, I think I should re-evaluate my methods for the next year, but then again, if I take into account all the harsh assumptions I made, I should be rather glad the moviegoers proved me wrong. How can I be mad at the fact that a phenomenal horror made a lot of money? And the less money sequels make, the better for everyone…

 

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