Terrible box office performance isn’t necessarily a bad thing…

Unless you’ve been living under a rock, never left your house in the last two weeks, or you have been disconnected from the World Wide Web, you should know about the highly anticipated “Pacific Rim” hitting the screens this past weekend. Well, Internet, I have to say I am a bit disappointed in you… again, because it looks to me that “Pacific Rim” is going to go down in history as that awesome film that nobody went to see; a bit like “Dredd 3D” last year, but on a bigger budget.

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This morning (and it’s a bank holiday here where I live) when I looked at the Box Office news, I couldn’t really believe my own eyes. Well, I have already heard that the opening night was a tad underwhelming, but coming in third behind “Grown Ups 2” (!!!) and “Despicable Me 2”, which by the way has been put for two weeks already, just did not add up. How that could happen, I ask… Does the general public fear anything that’s not a sequel and/or a remake? Is that it?

I shouldn’t really be surprised given how this summer has been unfolding so far. From the current top ten highest grossing films of this summer, five are direct sequels, one is a reboot (and that’s “Man of Steel”), and there are two high-profile book adaptations (“World War Z” and “The Great Gatsby”; nothing against it, but I just had to put it out there). That leaves us with only two examples of “original thought” that has made a considerable profit. Note the ironic use of quotation marks, because the original films in question involve the horrid “Now you see me” and “The Heat” that I haven’t seen yet (and I doubt I will, at least in the cinema). This leads me to conclude that the rampaging sequelitis that’s been at large for the best part of the last decade or so, has finally done it: now your average Joe will never trust a given title (and let’s confine ourselves only to high-profile blockbusters) unless it’s something he has seen before one way or another. Unless it’s another comic book movie with well-established mythos, a sequel, prequel, or a reboot, there’s no chance Average Joe is going to buy the ticket. After all, the times are tough, money is scarce and it’s far better to spend your money on something that you know is going to be good, right?

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Even if you compare “Pacific Rim” to, say, “Transformers” trio (I refuse to call it a trilogy) in terms of content versus box office revenue, I’d say that an Average Joe should be able to draw a parallel between the two and think it might be just like “Transformers”, but with giant monsters… And I have to say that Michael Bay on his best day wouldn’t be able to create a spectacle like “Pacific Rim”, full stop. And I don’t even want to venture into how shite “Transformers” really are; not in the widely acceptable film quality, but in the geek-type quality. I might put together a short rant later on about just that, but suffice to say now that “Pacific Rim” in my eyes is the closest to being the modern standard for any type of movie about giant anything.

But there’s a silver lining to it all, I think… I like to believe that because the average stream of teenagers failed to recognize how awesome “Pacific Rim” was, makes it even more special to us, nerds. You heard me, now I get to feel like a Brooklyn hipster and no outlander shall taint this mountain of epicness with their comparisons to any other sci-fi that might, or might not have had Robert Downey Jr. in it.

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Apart from the nerdy bragging rights, I now feel safe about one thing: due to terrible box office revenue, “Pacific Rim” will most likely never get to breed a sequel. Can you imagine, how cool that is? It’s never going to be bastardized with the ‘bigger and louder’ clone of itself and I sincerely hope “Pacific Rim” will remain the stand-alone bad-ass fountain of awesome that stands proud in every nerd’s apartment. Who knows, maybe it will develop a genuine cult following… Maybe it will spin off a slew of fan fiction and then after a decade or two, someone in Hollywood will recognize the potential that might lie within “Pacific Rim”, and then someone will shoot a sequel or whatever. So, here’s to hoping for “Pacific Rim” to be left alone. After all, it didn’t make any money, so leave it be for me and my kind…

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