While browsing through movie-related news couple of mornings ago I couldn’t help but notice that a huge part of what is going on in the world of film is related to various sequels, prequels, remakes, reboots, re-imaginings, resurrections and such. I’m sure someone more proficient in English language than me could find some more words that start with ‘re’ that reflect on the sad state of things in the movie industry. Just as I’m writing this, “Star Trek 2” (A sequel to a reboot to a reboot) is slowly making its way towards the big screens, together with the third “Iron Man” only to make way for another “Thor” and “Captain America” this year. We all know that the “Star Wars” franchise is being dusted off by J.J. Abrams and another “Transformers” movie is in the works. Oh, and another remake of “Godzilla” is being shot right now as well. I thought for a second that something’s not right in here, because it would seem that almost every other major project made in Hollywood could easily have a number after its title, so I decided to have a look for myself.
I took the time to plow through all the major movie releases (thanks to Wikipedia) in the last decade (2002-2012) and fished out all the films that were either sequels, prequels, remakes or reboots to any other movie. Plus, I also included the re-releases as well, because I think they are the most blatant examples of one’s lack of creativity. That’s right, if you want to make more money without lifting a finger, release “Titanic” theatrically once again. It will cost you nothing, but surely you’ll find people, for whom the DVD was just not enough.
Anyways, in my search I managed to find 374 such movies. Now, bear in mind that I might have missed some here and there, as the Internet isn’t perfect and neither am I. Especially the further back in time you go, the less reliable these numbers might get, simply because 10 years ago the number of people taking their time and effort to put something up here was much smaller than nowadays and I can’t simply assume perfect linearity in data collection in the Internet, now can I? Nevertheless, I think the trends would stay unaffected even with growing statistical uncertainty here, so I think I’m fine and I can continue rambling. One more thing, these 374 films I found among wide releases in the US. If I had to flick through all the Bollywood pictures I’d probably kill myself instead.
OK, so where was I? Out of 6558 movies noted in box offices (according to The-Numbers.com) in the last ten years, 374 were based on an already existing movie and that constituted 5.7% of the pool. Note here, that the percentage might be slightly higher, because of my inability to find all of those pesky sequels out there. Out of those 374 movies 62% were direct sequels, 29% were remakes, 4% were reboots, 3% were re-releases and 2% were prequels. If one decides to group them together, we end up with 64% (continuations and the like) against 36% (re-imaginings and such). That already says that Hollywood likes to put numbers on things more than it likes to dig out old corpses to revive.
It’s fine and all, but those numbers didn’t reflect the trends I was looking for, so I broke them down by year and that’s when the patterns emerged. While you can clearly see the upward trend in the number of ‘sub-creative movies’ across the decade (with the profits following a similar, yet more moderate trend), one can already see that the most decisive rise in production of those films commenced right around 2008. When the movies are further broken down into sub-categories, the pattern becomes almost impossible to miss. While it would seem that number of remakes fluctuates across the decade peaking in 2004 and 2010, the number of direct sequels remained steady throughout 2002-2009 and then suddenly jumped in 2010 by nearly 20% and stayed there until the present day. Now that’s something to think about.
I can actually understand the behavior in the number of remakes, because these used to be often subject to fads and related band-wagon mentality. For instance, I believe that the surge in remake productions of 2004-2005 can be attributed to the wave of Asian terror cinema that swept the world around the turn of the century and Hollywood labels wanted to capitalize on that phenomenon. These were the years where “The Ring”, “The Grudge”, “Dark Water” and the like got released. Shortly after, the American horror cinema of the 70’s and 80’s got revived to contrast all the long-haired girls walking out of TV sets, which sparked a new wave of horror in Hollywood and contributed somehow to the increase in sequels that followed. However, none of the “Wrong turn” or “Final Destination” franchises can explain what happened between 2009 and 2010. A flat bump by 20% has to happen for a reason.
If you have a look at how the total number of movies registered in Box Offices during that time looked (thank you again The-Numbers.com), you would notice immediately a sudden drop in produced movies that took place around 2008/2009; Hollywood’s output got reduced by well over 30% within two years. At the same time – which really takes the biscuit here – the percentage of ‘sub-creative’ cinema doubled (from 4% to 9%). These further emphasize the importance of a short period of 2008-2009. What could have possibly happened to effectively derail widely-understood creativity in Hollywood?
I think everybody knows that this was the time when shit hit the fan and – thanks to banks, mind you – we all got slapped on the wrists; some more than others. People lost their jobs and houses, the global economy shrank substantially, countries went bust… Just turn on the news. It would seem that while all this was unfolding, all the producers in LA went ‘oh crap, we’re going to get poor now’. Surely, when people have to save their money, the luxuries like going out (including cinema) get axed first. In order to prevent that from happening, some things needed to be done. Gone were the artsy risky passion projects… Out with cerebral story lines What we needed were movies that guaranteed box office success. And what can be more reliable than a well-executed sequel?
If you look at the Top 20 highest grossing movies of all times, 14 of them can be classified as sequels. And yes, I counted “Skyfall” and “The Avengers” as sequels that they are – deal with it. If you look at the last 11 years (2002-2012, the bracket for my investigations), 9 out of 11 highest grossing films each year were sequels. I’m now not at all surprised that in late 2007 and early 2008 all the studios decided to devote much greater funds towards producing ‘numbered’ movies. After all, they bring revenue. As a result, with the total number of movies produced yearly cut by 30% post-2008, the revenue managed to retain its growing trend. So, yay… Thumbs up – producers, you are getting richer. At the expense of us, lowly ticket-buyers who want something more than another “Iron-Man” (who am I kidding; I’ll probably go and watch it anyway). At least now I know that I can point my finger towards the bean-counting producers, for shame! Why is the movie industry in such a sad state? Apart from what others already pointed out, it’s simply because the studios desperately wanted to get rich while everybody was getting poorer.
Desperate times – desperate measures… and suitably disenchanting results. Now, let’s see what’s happening with the new Star Wars…